AR, VR and MR in Business

''Tech industry analysts and visionaries say augmented reality and virtual reality will revolutionize business.''

As innovators investigate the business implications of augmented reality and the roles it can play in workplace implementation and user experience and interaction, interest in the technology is exploding. This new technology has the potential to change the way companies work.

1. Augmented reality is set to be a $50 billion industry by 2024.

2. You can use AR to train new employees.

3. AR can also allow customers to try products before they buy.

3D modelling is one way virtual reality is used in industry. This is also used in the design of objects such as houses and automobiles. Because of its widespread availability, Augmented Reality is much more successful in business than Virtual Reality, which is more oriented. VR's biggest advantage is that it truly immerses the user in virtual reality, making it an ideal platform for gaming or 3D movies. According to the study, Augmented Reality in business can both change and expand the smartphone market.

It can also be used for training purposes. Companies like Walmart, which is based in the United State, use augmented reality to train their staff. This allows them to get hands-on training without the possibility of making expensive errors in the real world. AR allows consumers to sample items before they purchase them, which is beneficial to retailers. Sephora, for example, has an app that allows consumers to see how their makeup will look before they buy it.

NASA defines virtual reality as, “the use of computer technology to create the effect of an interactive three-dimensional world in which the objects have a sense of spatial presence.”

While virtual reality (VR) began as a niche product in the digital marketplace, its benefits have now spread to the rest of the business world. Businesses can create realistic simulations in a risk-free and cost-effective manner using virtual reality. Only our imaginations restrict the possibilities of VR and AR. VR in business have been used in a lot of ways such as training, retail, construction etc.

To read more about VR in business, click here

Videos on how VR can be beneficial for business. In this video Qantas x Samsung Gear shows their implementation of an in flight experience. Qantas is the most popular airlines in Australia.

In a world dominated by revolutionary technologies, mixed reality has the ability to be the next game-changing technology. Real-world objects can be dynamically integrated into virtual environments thanks to the ability to blend the best of virtual reality and augmented reality. Several businesses will benefit from the idea, which allows them to change how they conduct business. Businesses can save time and money while developing new products by being able to see how everything would function before investing in a physical prototype. Engineering, building, architecture, and urban design are among the sectors that have already reaped the benefits of mixed reality concepts.

Here is a video shows how mixed reality work in a working modern area. It lets you explore the modernization world of mixed reality.